 Master in International Trade and Marketing
EENI Global Business School: Master in International Trade and Global Marketing (eLearning)
Professional Master of Science in International Trade and Global Marketing (60 ECTS)

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Download the syllabus of the Professional Master of Science in International Trade and Global Marketing in PDF
- Registration fees: €100
- Tuition Fees: €1,000/CFA Francs 655,957
- 60 ECTS/one year
- e-learning

More information about the Professional Master of Science in International Trade and Global Marketing, at EENI Website.
Diploma. The student who successfully passes the assessments and
thesis will receive the Diploma of Professional Master of Science issued by EENI Global Business School.First year of the Professional Master of Science in International Trade and Global Marketing
First semester of the Master:

- Globalisation
-
Exporting
- Trade in Services
- Incoterms
- Documentation for International Trade
-
Letters of Credit
- Finance of International Trade
- International Contracts
- Customs
Non-tariff Measures
- Sanitary and Phytosanitary Measures (SPS)
- Technical Barriers to Trade (TBT)
- Pre-shipment Inspection
- Anti-dumping Measures
and Safeguards
- Import
Licensing and Quotas
Intellectual Property
Rights (TRIPS)
- World Intellectual Property Organisation (WIPO)

International Transport
and Logistics
- Negotiable Combined Transport Bill of Lading (FIATA FBL)
- Non-negotiable FIATA Multimodal Transport Waybill (FIATA FWB)
- Electronic FIATA Bill of Lading (eFBL Bill of Lading)
- Forwarders Certificate of Receipt (FIATA FCR)
- Forwarders Certificate of Transport (FIATA FCT)
- Warehouse Receipt (FIATA FWR)
Multimodal transport
Marine transport
- Hamburg Rules
- Rotterdam Rules
- International Maritime Organisation (IMO)
- International Chamber of Shipping
- Analysis of international maritime trade
Road Transport
- International Road Transport Union (IRU)
- Convention on the Contract for the International Carriage of Goods by Road (CMR)
- TIR Convention
- International Guidelines on Safe Load Securing for Road Transport
Rail Transport
- Rail Transport in Africa
- International Rail Transport Law
- Intergovernmental Organisation for
International Carriage by Rail (OTIF)
- International Union of Railways (UIC)
- Organisation for Cooperation between Railways (OSJD)
Air Transport
- International Civil Aviation Organisation (ICAO)
-
International Air Transport Association (IATA)
Second semester of the Master:

- International Marketing
- Export Department
- International
Market Research
- International Promotion Policy
- International
Product Policy
- International Distribution
-
Segmentation, Brand, and Positioning
- International Pricing Policy
- Intercultural Management

No to Corruption in international trade
Master en Comercio y Marketing Internacional
Master en commerce et marketing international
Mestrado em Comércio e Marketing Internacional (c) EENI Global Business School (Africa)
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